Lufthansa Launches "Blue Legends" To Reward Passengers

Lufthansa went live with a new social media based app that rewards Lufthansa flyers with coupons, badges, and promotional opportunities when they use foursquare to check in with the Lufthansa based opportunities. I posted more details and the relevant links on my website tonight.

I had the opportunity to see a preview of this a few weeks ago while in Frankfurt, and I think its a great way to get passengers to increase their interactions.

Uhh... badges!

Sorry, topguest gives me 50 miles for checkins. I am not going to give away my (fake) location for badges.

With Blue Legends there will be more tangible surprises. Better than badges!

The LH program seems fairly bullet proof against fake locations!

Such as?

There are a variety of plans in place. It certainly goes beyond a simple badge to show off to your friends. Sorry that I cant offer more.

Reminds me of what Accor is doing with that LeClub Places thing... or Topguest, to an extent.

Why on earth would I check in with anyone to get a badge from Lufthansa? Who is coming up with these ideas?

You just don't get social media

Its not for everyone...dont worry you dont have to try any of it. But apparently their focus group suggests that thousands of others would participate....

I updated my write up on Blue Legends to include images of sample badges, etc that I rec'd from a contact in FRA. you can click the original link at the top of this thread to see the look of it.

one of my favorites was the United check in. 50 miles every time you "checked in" from a US airport served by UA

I would; but then again I am a badge whore.

I prefer to limit my whoring to useful things