Courtesy of FlyingWithFish.com, here is a potential ad apparently Air India was considering for the New York market. It is rare to get both adultery and tri-racial sexual situations all in one ad - certainly from a state-owned company! While I doubt they'll run the ad, this is the kind of promotion that will, at a minimum, attract attention. Isn't that what advertising is all about?
They should run the ad.... BTW, this fellow has better taste in picking a wife than what he's done for his lover....
It's kind of like those YouTube election campaign spots. By making them "outrageous" they get put on the news everywhere without the campaign having to pay for it. Seems to work here, too.
KE runs some nice ones (and they actually do run these). I flew KE in J a few weeks ago. The FA didn't quite deliver the bubbly this way (despite my repeated requests)! Other good ones...