http://www.sfgate.com/cgi-bin/artic...06/bloomberg_articlesLYYQVM6JIJYL01-LYYY4.DTL Virgin Atlantic Airways Ltd. is spending 100 million pounds ($158 million) revamping its premium cabin to fend off British Airways and American Airlines. The carrier, controlled by billionaire Richard Branson, will unveil a new menu in its Upper Class service starting next month featuring a cheese trolley, Lanson Black Label Champagne and afternoon tea, the Crawley, England-based company said in a statement today. Virgin Atlantic is also opening a bigger lounge at New York City's John F. Kennedy airport in March. Virgin Atlantic is facing increasing competition on its core London-to-New York route after International Consolidated Airlines Group SA's BA and AMR Corp.'s American Airlines won antitrust immunity 18 months ago to start a joint venture, allowing them to coordinate schedules and prices. http://www.sfgate.com/cgi-bin/artic...06/bloomberg_articlesLYYQVM6JIJYL01-LYYY4.DTL